“Search Engine Optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine’s “natural” or un-paid (“organic”) search results ” (Wikipedia). We don’t follow this definition.
“SEO experts” that do follow it, usually base their SEO tactics on technical interventions that are statistically considered effective.We believe it is very difficult to bypass Google results algorithms technically and even in this case the results can’t be permanent.
Google is trying to satisfy its customers, providing the most suitable information to their search. That’s why we focus on: 1) finding the most popular searches and adapt the content production 2) describe with metadata our content in the most understandable way for Google.